Short Course on Marketing – Getting to Square 1

Advantages of Crowdfunding

Crowdfunding is associated with very many benefits. Efficiency is a major advantage of crowdfunding. It is very hard for you to attract capital when you are starting your business. This is due to the fact that you might lack the time and attention to meet certain financial demands. In this case you may required to apply for a loan. You may be in a position where you are required to look for investors yourself. You may end up becoming unsuccessful which means you will have wasted your time. It is easy, effective and efficient when you use crowdfunding. This is due to the fact your message will reach the intended people. You can set up a platform in which you give out your central location. You can tell your business story by making videos and giving rewards. When you use your central location investors and customers will easily find you.

Crowdfunding provides a place to build traction, social proof and validation which is a major advantage. A strong crowdfunding campaign will provide social proof that will provide a path for you to move forward. You will have generated social proof once potential customers start showing interest. This can be a great way of promoting your products and services. This demonstrates that other people believe in what you are doing. Other people will believe your idea once you believe too. Social proof will definitely translate into more media attention.

Crowdfunding gives you an advantage of redefining your idea. In this case different people will ask questions about your business. You are actually getting it as free advice. Whenever you start a business you always want to thrive in satisfying needs of customers. This is why it is of great importance to consider the feedback of your customers. It enables you become more close with your customers. You will be able to understand their complaints, questions, ideas and feedback. Your business might be taken to the next level by a mere customer.

Another advantage of crowdfunding is that it acts as a marketing strategy. This is due to the fact that you will attract the media in your crowdfunding campaign. In this case they will create long lasting brand awareness for your company. Your business will be featured as a trending topic in popular news stations. Your business supporters will come outside your personal network.

When you are trending on great social media channels such as Twitter, you will be able to attract more investors. You might never in any way have met these investors. The way they get information about your business wont even matter. The fact that you will capture the interests of new investors is all that matters. The people that join your business first will become your loyal advocates. These are the people that believe your story, products and services. They will use their social networks to advertise your business to other people.

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